11 April 2019
SELLE SAN MARCO HEADS TO AMERICA FOR THE SEA OTTER CLASSIC
This year Selle San Marco will once again participate in the Sea Otter Classic, the most important American cycling expo, in Monterey (California), from April 11th to the 14th, 2019.
Every year the Sea Otter Classic receives more than 70,000 enthusiasts, who come to find out about the latest trends from the cycling world in an informal, outdoor environment that’s buzzing with energy.
Selle San Marco will have their own stand set up in the expo space for Sea Otter Classic, where they will introduce the American public to their entire 2019 collection, with particular focus on the most recent products to be launched on the market: the Shortfit Supercomfort and the Shortfit Narrow for the road sector, and the new GND Narrow for the off-road realm.
The Sea Otter Classic is an essential showcase for all the companies attending, but the event also offers fans quite a fun show. In fact, during the festival, lots of MTB, cross country, downhill, short track, cyclocross and cycling races will be organized on routes prepared specifically for these events, where renown international champions and fans of all ages can come together and share their love for cycling.
“The American market has always been very important to Selle San Marco,” says Marketing Manager for Selle San Marco, Paolo Frison. “The Sea Otter Classic is successful because the organizers have been able to anticipate the trends of the times and spark the curiosity of enthusiasts. Their format provides a setting where companies can present their products and fans can spend a day doing sports and enjoying the outdoors at the event itself. Sea Otter Classic is the first major expo of the year in the States, and we are sure that everyone will be eager to find out all about the products in our 2019 collection.”